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OUR STORY

 

WHO ARE WE

World of Cake was introduced in 2020, to embrace our company's focus and direction in becoming a leader in the baking industry for all things baking and specifically cake decorating. Our slogan, ‘Destination Baking', was inspired by the vision to provide customers with a single destination for all baking and decorating products, encompassed within our three premium brands - Mondo, Over The Top & Fondtastic, providing a resource for industry information and inspiration.

 

HISTORY OF WORLD OF CAKE

Before World of Cake, there was Kware which began in 1978 as a small agency family business in Perth selling kitchenware products.  Today the same family, second generation ‘Bakers’ by name, have turned their focus to sourcing the best products and ingredients from around the globe, providing customers with a complete wholesale baking and cake decorating supply solution. 

Fast Track to today…World of Cake has become a leading wholesale distributor of reputable and renowned products throughout Australia and New Zealand and more recently to the United Kingdom. Our product range has established a space within the market and today can be found in over 600 stores nationwide.

 

OUR AMBASSADORS

 

We are excited to be working with some of the industry’s best known talents as well as new rising talents. Our Ambassadors help test and develop our products and discover new trends in cake decorating and baking, allowing us to provide our customers with innovation and inspiration. WE want to become YOUR destination for ALL things Baking and Cake Decorating!